TV adverts unit 3 & 4 | Abdullahs Eportfolio

What are TV adverts, what are they for?

What are some advantages & disadvantages of using TV advertising as a means to sell your product?

What are some of the different types of TV ads being produced? What are some of the categories called?

TV adverts are paid videos that are used to sell a product or service of the company. It can also be used to make the brand more well known.

the advantages are that people might buy the product or pay for the service shown in the advert. It also makes the company more popular

The disadvantages are that it might not be successful and the company will end up losing moeny rather than gaining more money as they have to pay for it to get aired.

celebrity endorsement advert
emotional advert
persuasive advert
humorous advert
public service advert
lifestyle advert
direct response advert
informative advert

TV advert 1

they used Michael Jackson's song to make the atmosphere joyful and positive. Another technique they used so their add is more successful is using the celebrity Kyrie Irving to make the jeep more memorable as he is easily recognized and admired. Furthermore, by using him as the main focus and driver of the jeep it increasingly highlights how the jeep makes things fun and easy since he is shown shooting a basketball from the car.

the add had a lot of close up shots to show that people were smiling and enjoying their time. A long shot showed everyone celebrating after Kyrie made a shot

celebrity endorsement advert

the main message is for people to use their jeep for travel

the target audience was more to young adults-adults as the product is a jeep and the use of the sport basketball is more to bring in young adults.

The add had been taken place in an urban area with a basketball court on a sunny day

TV advert 2

they used more of a heroic music and characterises their product as superheroes making it fun for children when they see it.

The add had a lot of close up shots mostly to show that it is 100% cheese. Another close up shot was to the kid enjoying the babybel.

the target audience was more to children, this is because it is about Babybel as a superhero saving the day. The add has been successful as they show that their products are a staple snack.

The producer's had raised awareness about their hearing test

persuasive advert - makes the product seem better than other competitors
informative advert - has information about the product

The add had been taken place in a house. Dialogue is used as one of the babybel characters and other dialogue to talk about the babybel products

the main message is for people to use babybel as their main snack

TV advert 3

they used chaotic music to show the high intensity and destruction. Singing was used to heighten the chaos such as: "this is the end of the world".

the add used close up shots to show the fear and emotion of the people

the target audience is for young adults as it is intense. Also, at the beginning it shows the roller coaster shadows as bats which suggests that it isnt for children as it might be too much because of the speed and frightness.

The producer's had successfully promoted their product making their ad movie-like.

emotional advert

this is because the chaos makes it seem quite fun and thrill seeking

the main message is for people to try it but also for other people to not as they may not be able to handle it

The add had been taken place in a city that is getting destroyed

TV advert 3

This add was a humorous advert.However, it still was informational and successful since being in a dangerous environment and not being able to get the needed help shows real world problems people have when they can't hear well and by using the text "should've gone to specsavers" tells us that they can help fix the problems.

The add started with a long shot to show where the character is which is the artic. Then tere is a medium shot where the character is looking at the nearly empty fridge showing that he needs help.

persuasive advert

this add has shown that people should get a hearing test by so miscommunication that has happened in the add to not happen to them

The target audience is for everyone as the add has a mix of humour and seriousness. Considering the hearing test is free means that anyone can do it. Dialogue was used to show the frustration of the man: "send supplies" "i said send supplies".

The producer's had raised awareness about their hearing test

the main message is for people to come to specsavers

Task 2 - Choosing 3 Products & Creating Moodboards

The aim of this is to show the enjoyment of the drink.

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This is to show that the Jordan shoes make it feel like they are Micheal Jordan.

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This is to show that the basketball is extremely durable, the actors are seen growing up. The NBA commentators are used as audio to make it more appealing.